CONCLUSION

The United States retains a strong salmon export market in Japan but that market is being lost because of foreign competition, market access problems and the need for salmon fishermen and processors to develop marketing and technological alternatives to support their industry. Fishermen and processors are also plagued by the lack of infrastructure to cooperatively market their product abroad in spite of the efforts of the Alaska Seafood Marketing Institute and the Salmon Market Information Service. Without a dramatic change in market startegy, the salmon industry could face the prospect of extinction already suffered by other U.S. industries.

(Back to Menu)